The volume of brand mentions online is exploding. With this explosion is an expectation that the “owners” of these brands will not only participate in the conversation, but take in this feedback and make necessary adjustments to products, ads, distribution, customer service, etc. To do this effectively, Meltwater needs to help company executives go well beyond a simple positive/negative analysis of these brand mentions and provide a clear picture of who is saying what about their brands.
Within the context of an mLabs research project, Balázs Gődény of our NLP team in Budapest built a prototype to help us understand what other insights (or sentiment dimensions) could be uncovered from brand mentions. In this article Balázs discusses the most important findings.