Salut! Ni Hao! I am Sam, and I became a member of the Meltwater family as a Senior Software Engineer a few months ago. In this blog post, let’s talk about me for a second.
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The new dimensions of sentiment
The volume of brand mentions online is exploding. With this explosion is an expectation that the “owners” of these brands will not only participate in the conversation, but take in this feedback and make necessary adjustments to products, ads, distribution, customer service, etc. To do this effectively, Meltwater needs to help company executives go well beyond a simple positive/negative analysis... Read the story