This April about 40 colleagues from Meltwater went to Craft Conference in Budapest. We did not plan for it that way, but it ended up like a mini kick-off for the Product & Engineering teams in Europe.
It turned out to be an amazing conference with many great speakers that shared their thoughts about how we can collectively improve our craft and create better products for it.
Summarizing Craft Conference in this blog post would not do it justice. Instead we want to share our thoughts on why we are sending our people to conferences in the first place.